How it works
From a real-world problem to an idea you can build on.
Idealab.ai applies Bill Gross’s methods to news, research, patents and customer complaints, and turns what it finds into business ideas with the context to investigate them. Free.
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Behind the scenes
How evidence becomes an idea.
The field narrows, expands into concepts, then converges into ideas to investigate.
How signals are categorized.
Sorting each signal by the role it plays lets us connect patterns & findings from unrelated sources into one idea, so that we surface problems truly worth solving.
Opportunity
Something wrong, missing or unserved that someone could build for.For example, people with sensitive skin can't tell which product caused a reaction.
Enabler
A new capability that makes new solutions possible.For example, software can now read ingredient labels at almost no cost.
Shift
A structural change that reshapes what's viable.For example, retailers are taking responsibility for whether a product suits the buyer.
What you get
Every idea comes with a brief to investigate.
How much it costs to get off the ground.
How long until you get your first customer.
Yearly revenue if the business succeeds.
Why now: the reason the window is open.
Roadmap for the first 90 days.
A thought partner to chat with to personalize this idea to you.
And more in every full brief: the founder profile, competitors, and the risks to watch.
About the engine
Built on decades of starting companies.
50+ years of starting companies
The system applies methods Bill Gross developed across 175+ companies.
Every claim shows its sources
See exactly which papers, patents and reviews an idea is built on.
Free, with no catch
The system generates far more ideas than we could ever build, so we share them. Here's why →
FAQ