The system generates far more ideas than Idealab could ever pursue. Sharing them lets more people find something that matters to them and make it their own.

Bill Gross has spent his career developing ways to connect ideas across fields and turn needs into companies. He documented 31 of those methods and worked with AI to refine them. The results surpassed his own brainstorming. He could never build all those businesses himself, but he could share the ideas and help others take them forward.

That's why the public ideas are free to explore and use, and why we partner with institutions like the ones below. You don't have to use any of our paid services to take an idea forward.

An idea is a starting point. Building a business means learning what customers actually need and adapting. You bring the ambition and the judgment; we're building access to capital and agentic tools to help with the rest.